5 Types Of Micro Video You Can Use To Advertise Real Estate On Social Media

How can video be used to help sell properties managed by residential real estate agents? We get this question a lot.

Short answer: Of course, video is the perfect medium to showcase a house or condo! But, what exactly can be done, how much video do you need, and what kind of a time and money commitment are we talking about here?

To answer these questions, we came up with a short list of 5 ideas that anyone can do to help sell properties, big or small.

 

Walk Through Videos

Like a simulation at Universal Studios, take your prospects on a tour of your properties from the comfort of their living room. Show your prospects who you are and what your product is with a simple walk-through video. This can include the tour you would normally give with the camera as your audience, rather than the prospects themselves. Use the power of editing to take out any dead air or travel time between rooms – Think: Short and Energetic.

If you have time, do a couple of takes and pick the best pieces for the final edit. While you could shoot the tour yourself, we recommend getting someone to shoot this for you so you can focus on the more important tour aspect of the video. Find a friend with an iPhone or video camera who can follow you around for 5-10 minutes while you give your pitch. The possibilities to show, and maybe even sell, a house or condo remotely are endless.

 

Voice Over Video

Looking to showcase a home but camera shy or missing an actor? No problem. Shoot video of all of the rooms and features that you want to showcase and edit them into a video. After you have your edit, while your video is playing, record a voice over to your iPhone or audio recorder. You can import the audio into your video editing software and cut it up to fit each scene. This will save you the trouble (and stage fright) of learning a script and/or finding someone to operate a camera for you.

 

 

Hyperlapse Or Time Lapse Video

With the arrival of the Hyperlapse app (iPhone and Android), any real estate agent could simply load up the app and make a quick walk through video in just a couple of minutes. Render it out and upload it to your favorite social media platform. The beauty of Hyperlapse, the camera stabilizes all that jittery footage for your so you don’t need to spend any time or money on that part of the post production process.

Additionally, the iPhone 6 has a built in time lapse feature and there are also many apps for older iPhones and Andrioid phones. Additionally, the iPhone 6 has a built in time lapse feature and there are also many apps for older iPhones and Andrioid phones. Simply render the video out using the application and upload it to your favorite social media platform. The beauty of Hyperlapse? The camera stabilizes all that jittery footage for your so you don’t need to spend any time or money on the post production process.

Need inspiration? Set up your smart phone or camera to capture a time lapse of furniture being added into a staging room. If you are a real estate agent for a new home, try to take a time lapse of the house being built. It’s a great way to have some content and build some buzz before even having pictures or video of the finished product.

 

Photo Slideshow

Slideshows have been around forever. If you don’t have the time or money to shoot video of your properties, or if a potential buyer needs something quick, you can easily throw together a video slideshow using pictures you already have. Add some music and that slideshow can then be uploaded to your favorite video site without ever having to hit the record button.

 

Drone Videos

By far one of the most interesting types of trending video right now is drone video. Who doesn’t want to see their favorite skyline, building or location from hundreds of feet up? The great part about drone video is that it’s cheaper than a helicopter shot and is a great way to show the surrounding neighborhood. This technique is both cost effective and gives any video a dramatic and cinematic effect look.  Something that Until recently, aerial footage was nearly impossible to do without a substantial financial investment.

Quick tip: Hire a licensed drone pilot to come out to your property and have them fly around for an hour — just keep neighbors updated and stay clear of property lines.

 

As you can see, adding video of your real estate portfolio doesn’t have to be difficult. In many cases, video can be captured with your camera or smart phone and giveyou an edge over other real estate agents in the area.
 
Have you incorporated video to sell properties and homes? We would love to hear your ideas – share video links in the comments!

 

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